About Us

About Us

Our Core Value

Grow businesses profitably through data-backed, clear, and intentional communication. We exist to protect, grow, and accelerate our clients’ businesses as if they were our own.

Grow businesses profitably through data-backed, clear, and intentional communication. We exist to protect, grow, and accelerate our clients’ businesses as if they were our own.

We love consumer brands and even more have a passion for the health and beauty category and that’s what drives us to help build challenger brands.

Prima Mode Team in the Wild

LEadership

MEET THE FOUNDER

Saniya Aggarwal

Strategic leader and growth expert on a mission to help high-growth brands navigate the complexities of the Amazon ecosystem. With a proven track record of managing over $100M+ in P&L at top-tier Amazon aggregators, she has spent years mastering the art of scaling consumer products across global markets.

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Intrigued by these results?

Our Approach

How We See it - Our Approach to any Partnership

As former operators of Amazon brands, we believe that the way to win on Amazon is to integrate the drivers of performance together.

This is why we go beyond running just Amazon ads or sprucing up listings and instead:

Dive deep into the P&L

Dive deep into the P&L

Ensure inventory is properly forecasted

Ensure inventory is properly forecasted

Account for variable Amazon fees

Account for variable Amazon fees

Balance revenue growth with ad investment

Balance revenue growth with ad investment

We go deep in the P&L

Our proprietary framework brings financial transparency to growing brands by analyzing order-level Amazon data and surfacing insights Seller Central doesn’t provide. Key features include:

Building a gross margin view using brand-specific COGS

Building a gross margin view using brand-specific COGS

Tracking month-over-month and quarterly performance trends

Tracking month-over-month and quarterly performance trends

Uncovering Amazon-specific costs to define true contribution margin

Uncovering Amazon-specific costs to define true contribution margin

Leveraging unit-level economics to shape product-level ad strategy

Leveraging unit-level economics to shape product-level ad strategy

Aligning efforts to achieve brand-specific net profit targets

Aligning efforts to achieve brand-specific net profit targets

Jul

2023

Aug

2023

Sep

2023

Oct

2023

Nov

2023

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Financial Overview (example)

July

2023

FBA Fees

17%

Contribution Margin

50.78%

Net Profit

19.65%

Jul

2023

Aug

2023

Sep

2023

Oct

2023

Nov

2023

Dec

2023

Financial Overview (example)

July

2023

FBA Fees

17%

Contribution Margin

50.78%

Net Profit

19.65%

Ever wondered where your Amazon orders actually come from?

Data is only as valuable as the strategic insights you can extract from it. At Prima Mode, we don’t just look at top-line revenue; we dive deep into the geographic pulse of your brand. By utilizing advanced heatmap analysis, we visualize six months of order data to identify your high-performing states and regions with surgical precision.

This level of granularity is pivotal for more than just Amazon growth—it serves as a strategic roadmap for your entire business. Whether you are tailoring a marketing strategy for a national retail launch in Sephora or optimizing your logistics to reduce shipping times, our data-backed approach ensures every decision is grounded in real-world demand. We bridge the gap between digital performance and physical retail, giving you the clarity needed to scale your brand wherever your customers live.

Amazon Verified Store Launch Partner - Helping emerging brands setup Amazon

Amazon Technical Setup

Full technical onboarding: from trademark compliance and Seller Central setup to Brand Registry and backend configuration.

Listings & Content

Data-driven catalog optimization: leveraging Rufus AI for keyword strategy and creating high-converting PDPs, A+ content, and Storefronts.

Operations

Operational excellence: managing inventory flow, logistics (FBA/FBM), and review generation systems like Vine to ensure sustainable growth.

win your first sale

(+) Get included in Amazon’s marketing activities

(+) Free upto $2k sponsored ad credits for brands

(+) Free storage fees upto 100 units for a 1 year

(+) Direct support from Amazon to grow the brand