Kijibae (From $0 to $100K ARR: How We Launched K-Beauty Nail Brand Kijibae on Amazon in 5 Months)

The Challenge

Kijibae, an emerging gel nail strips brand with Korean beauty roots, launched in 2025. They initially setup Amazon at a basic level with a few listing making less than $500 on primarily branded search terms. With a portfolio size of 30 SKUs not only selling a variety of gel nail strips but also supporting accessories for the full salon experience - from remover, top coat to more, the brand had aggressive growth goals while having a super lean team. Prima Mode took on full end-to-end management of Kijibae 's Amazon presence, owning and running the channel end to end. We ran the account as if it were our own business, making data-driven decisions while building sustainable, profitable growth.

The Results

  • Created a $100K annual revenue pathway from near-zero in 5 months

  • Took the brand from less than $500 per month to $5,000 and beyond

  • 2,700% increase in customers in consideration, building a solid customer base from less than 100 to 2,800 and counting 

  • 3M+ impressions delivered while maintaining profitability at 1.2 ROAS as desired 

  • Comprehensive content overhaul: PDP images, A+ content, storefront, brand story, Tiktok style videos per gel nail style, uploaded across 30 SKUs 

Building a Strong and Strategic Foundation

For all end-to-end client partnerships, we begin with a comprehensive 90-day strategy plan. For emerging brands like Kijibae, this foundation phase is critical—it's about getting the basics right according to Amazon best practices while establishing the infrastructure for scalable growth.

  • Conducted in-depth brand questionnaire to understand Kijibae's Korean beauty heritage and unique value proposition

  • Identified the core narrative: bringing a holistic, salon-quality gel manicure experience home with long-lasting benefits

  • Mapped product ecosystem and cross-sell opportunities across ~20 gel nail strip SKUs along with other accessories

Technical Listing Optimization

  • Rebuilt all product listings with proper attribute mapping for the nail category

  • Ensured products surfaced organically for color-specific and style-specific searches

  • Optimized backend search terms, A+ content keywords, and catalog structure

  • Implemented Rufus-compliant SEO strategy across titles, bullets, and descriptions

  • Conducted competitive analysis to identify gaps and opportunities in the gel nail strip market

Content Strategy Development

  • Created detailed content outlines for each product, specifying PDP image strategy, A+ content templates, and storefront architecture

  • Partnered with internal team on content execution to ensured brand story translated effectively to the Amazon customer journey

Advertising Infrastructure

  • Built campaign structure from scratch with strategic segmentation:

  • Product-level campaigns (manicure kits, gel strips, accessories)

  • Color-specific targeting to capture high-intent searches

  • Trend-based keywords aligned with current nail art movements

  • Competitor conquest campaigns

  • Established ACOS targets and profitability thresholds by product category

Continuous Testing & Refinement

  • Systematic A/B testing across ad creative, keywords, and bidding strategies

  • Pricing optimization tied to contribution margin analysis at product level

  • Implemented inventory forecasting tool to eliminate stockouts and maximize revenue 

  • Created profitability template to ensure brand-level margins while scaling ad spend

  • Conducted SKU rationalization at 6-month mark, identifying underperformers to replace with new launches gaining viral traction

  • Established cross-functional workflows between Amazon, social, and product development teams