lashbox la, lashes, amazon

Lashbox LA: Scaling a Premium Lash Brand to a $1M+ Amazon Run Rate in Six Months

Lashbox LA is a well-established name in the false eyelash and lash aftercare category, with more than a decade building a premium, retail-first brand and a loyal direct-to-consumer following. Amazon was a new frontier — they needed a partner who wouldn't just execute on the platform, but take full ownership of the P&L, pricing strategy, and profitability of the channel. Prima Mode stepped in to do exactly that, launching and managing a portfolio of 300+ SKUs in close collaboration with Lashbox LA's founder, VP of E-Commerce, creative team, and supply chain leads. The impact on the account has been substantial.

The Challenge

Lashbox LA had strong brand equity and a loyal following built over a decade, but had not yet established a foothold on Amazon. They needed a team that could:

  • Launch and manage a 300+ SKU catalog from the ground up

  • Take full ownership of Amazon P&L, not just execution

  • Build profitably from day one rather than buy growth with ad spend

  • Protect a premium brand position in a crowded, price-sensitive category

The Results

  • 10x revenue growth in the first six months of active management

  • On track to cross a $1M annual run rate within year one

  • Catalog scaled to 300+ SKUs fully launched and optimized

  • Ad efficiency held strong throughout the ramp — TACoS stayed under 20% even as spend scaled month over month

  • 100+ active ad campaigns now running across the catalog

  • A Prime Day event delivered a 69% lift in daily revenue with no incremental ad spend

  • A previously underperforming hero SKU went from a sub-2-star rating to 4+ stars through a targeted review strategy

  • Enrolled multiple products into Amazon Vine at no cost, an extension of our Amazon Brand Partner status — the same relationship that's helped launch several other brands on the platform

  • Resolved existing Brand Registry compliance issues that were putting the account at risk

  • Diversified the revenue base beyond lashes — a growing, multi-category portfolio rather than a single hero product

  • Under 10% of ad spend goes to branded keywords, with 90%+ of sales coming from organic search — the clearest signal of real brand equity, not just paid visibility.

Our Approach

Catalog Launch at Scale, From Scratch We built Lashbox LA's entire Amazon presence from the ground up — consolidating fragmented, legacy seller accounts into a single go-to account, establishing the Brand Registry infrastructure and clearing existing compliance issues, and creating 350+ listings from zero, including FBM versions where needed. Nothing was inherited or optimized from an existing setup — we built the foundation and the full catalog on top of it.

Full P&L Ownership, Not Just Execution Prima Mode didn't just run ads and optimize listings — we took ownership of the channel's profitability from day one. That meant launching conservatively, proving efficiency, and scaling spend only once the account could support it.

Advertising Built on Profitability First Ads launched deliberately slow. We prioritized keeping efficiency high while organic rank and reviews built, then scaled spend in step with proven performance — growing from a handful of early campaigns to 100+ active campaigns today, all while keeping TACoS in a healthy band.

A+ Content & Premium Brand Positioning Mid-year, we partnered with the Lashbox LA creative team to roll out premium A+ Content across the catalog's hero products, reinforcing the brand's premium positioning at the point of purchase.

Reputation & Review Strategy Lashbox LA was enrolled in Amazon's Vine program to build a foundation of credible reviews. The team built a post purchase review system to ensure sales momentum translated into reviews as well.

Cross-Functional Team Integration We worked directly alongside Lashbox LA's founder, VP of E-Commerce, creative team, and supply chain leads — integrating Amazon strategy into the brand's broader operations rather than running it as a siloed channel.

The Real Impact

Lashbox LA now has:

  • A fully built, 300+ SKU Amazon catalog optimized for discoverability and conversion

  • A channel on pace to cross $1M in annual revenue within its first year

  • An advertising infrastructure that scales efficiently without sacrificing margin

  • A reputation foundation strong enough to support continued premium positioning

  • A true operating partner managing the channel's P&L, not just its ad account

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